Truefitt & Hill adds three new products to its luxurious Apsley range

TRUEFITT & HILL ADDS THREE NEW PRODUCTS TO ITS LUXURIOUS APSLEY RANGE

For over more than two centuries, Truefitt & Hill’s story has been closely entwined with the history of our great isle and has chronicled figures and events of the past, often with the names of our products evoking the nostalgia and the long forgotten elegance of bygone eras.

The Apsley range of products, originally launched in 2016 and created as a homage to one of Truefitt’s most illustrious past patrons, the 1st Duke of Wellington, takes its name from Apsley House, the former home of the Duke. The scent provides a contemporary interpretation of Truefitt & Hill’s more traditional fragrances. Apsley marries sharp top notes of smouldering woods with delicately balanced undertones of light citrus, to create a fragrance that harks to the past, but which at the same time, embraces the free spirit of a modern age.

To add to this ever popular product range and expand on its offering, we are pleased to introduce two new products: The Apsley Hand Cream & Hand Wash, as well as the Apsley Bath & Shower Cream.

APSLEY HAND CREAM & HAND WASH

Apsley Hand Cream has been carefully infused with aloe vera, sunflower seed oil and jojoba seed oil to help improve skin hydration, regeneration and elasticity. Mixed with grape seed oil, which is full of antioxidants and skin boosting nutrients including Beta Carotene and Vitamins D, C and E, the cream naturally replenishes the skin, hydrates cuticles, and helps resist moisture loss. Its light, non-sticky formula is easily absorbed and leaves hands feeling soft and supple with subtle fragrance notes of lavender and patchouli, so characteristic of the gardens of Apsley House, adding extra layer to the depth of this unique fragrance.

Apsley Hand Wash is made up of natural plant-based ingredients such as coconut oil, glycerine and other plant extracts, to effectively cleanse hands without drying them out. Suitable for all skin types, its rich lather thoroughly cleanses, soothes, calms and refreshes constantly stressed skin without causing irritation. Scented with a refined blend of smouldering woods, accentuated by light citrus notes of grapefruit and lemon, this hand wash is both elegant and effective.

Crafted with a carefully balanced blend of natural essential oils to leave a lasting impression, this packaged duo is a bathroom essential designed to add a sense of luxury and to completely cleanse and hydrate the hands.

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APSLEY BATH & SHOWER CREAM

To complement the hand wash set and to perfectly prepare the body for the long day ahead, Truefitt & Hill has also created a bath and shower cream that further adds to the Apsley range offering. Apsley Bath & Shower Cream is formulated using the finest botanical oils and rich, skin-nourishing, plant-based ingredients to cleanse, soothe and hydrate all skin types. This mild yet richly foaming formulation, that is infused with coconut oil derived ingredients, thoroughly cleanses and conditions the skin. Vegetable-based at the core, it locks in moisture, leaving skin feeling soft, supple and lightly scented. Fragranced with one of Truefitt & Hill’s bestselling scents, this product will add a touch of luxury to every bathroom.

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Notes to editor

Founded in 1805 by William Francis Truefitt, wigmaker and haircutter to King George III, Truefitt & Hill have the honour of being recognised as the oldest barbershop in the world, as recognised by the Guinness Book of World Records.

For over two centuries, Truefitt & Hill has played a part in the lives of both the extraordinary and ordinary figures who have shaped the history not only of our great isle but also of the world. Our narrative shadows important events in history - the names of our products often evoke the long-forgotten elegance of bygone eras and are associated with the great and the good, the infamous and the once familiar.

Apsley fragrance, named after the iconic London landmark and former residence of Truefitt & Hill’s past patrons – the 1st Duke of Wellington, one of England’s most esteemed sons, whose name conjures up the image of determination, sophistication and selfless courage. Apsley epitomises the quintessential English gentleman and its enduring name links past with the free spirit of a modern age.